Die So Fluid are the modern incarnation of a ‘power trio’. Their sonic identity possesses the muscle of metal, the angular cheekbones of post-punk and the bittersweet heart of grunge. They are part of a new generation of rock bands who chose to turn down signing a traditional record deal and embrace the changes the internet has made to the industry by stripping record companies of their distribution and promotion monopolies. Die So Fluid therefore retain ownership of all their recordings and copyright of all compositions.

How would you describe your music

With a coloured pie-chart. The largest section would be a purple slice of leftfield rock but there would be slivers of metal, prog, new wave and goth in the dish too. I’ll just set that down to cool on the window sill.

Tell us about how the history of the band?

We met years ago when we were in a different band signed to EMI. We realised the more we tried to compromise, to hang on to that deal, the worse our music became. Die So Fluid was formed to emphasize a new ‘no compromise’ attitude and it started by coming up with an incomprehensible and hard to remember name.

What are you influences/ musical heroes?

David Essex, Jimi Hendrix, Shirley Bassey, Black Sabbath, Deftones

What inspires you?

What doesn’t? As time goes on the world just gets more diverse and information gets more freely available. I just wish people weren’t so easily offended . I would cover more subjects. To be honest I don’t believe people really are so easily offended. They just pretend.

Do you write on the road? or do you prefer to write in the studio?

Most ideas come as I’m blasting down the street on my hog. I have to pop a wheelie and get home to my piano and note pad (which has a cover like a star wars stormtrooper)

What is your favourite song to perform live?

Gang of one. It is literally the greatest riff ever written.

What would be your dream tour to be a part of?

Lollapalooza 1993

What are you current thoughts on the music industry?

Forgive them they know not what they have done.

What is the funniest/weirdest experience you have had on tour?

I was on an air plane to Portugal being interviewed for a magazine and the interviewer asked that exact same question. Just at that moment the plane went into a steep dive and the cabin depressurized and all the oxygen masks dropped down. It was only about 30 seconds and the pilot levelled us out. Anyway the journo had to cut the interview short and go to the toilet as he had literally shit himself which I thought was both funny and weird.

What are your future plans?

I never make plans further ahead than half an hour so all I can tell you is I am going to pour myself another cup of coffee and start a game of DOTA. Legion commander is my favourite DOTA character by the way. Contentious I know.

About The Author

Always on the lookout for new music, Jo has an eclectic taste from 80's synth pop to black metal. Music creates many emotions and memories for Jo, using it as a soundtrack to her life. She en devours to absorb music, using it to inspire her creative works.

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