Tell us about the history of the band?
(I’m going to refer it more to my musical history)
SIMA: My musical journey began in a room I shared with my older sister Janet, in our childhood home in Israel. My sister was a huge rock/metal fan and I was forced to listen to the music that she listened to, which, in retrospect, I’m grateful for. She introduced me to amazing records and bands like Pearl Jam, AC/DC, Nirvana, Pantera, Iron Maiden, Metallica, Guns N’ Roses, The Doors and many more. She also took me to my first rock concert to see Deep Purple when I was 11. Growing up I had a friend whose parents were artists, painters, sculptors and educators. I loved spending time in their home. I was exposed to poetry, art, classical music, jazz and classic rock. My friend was a very talented guitar player, so we spent a lot of time together, singing and playing music. He also introduced me to some incredible rock bands like Pink Floyd, Led Zeppelin, The Beatles, The Rolling Stones, Grateful Dead, Sting, The Cure and many more great artists.
I started writing poetry and journaling about my experiences growing up. But my real songwriting developed when I left Israel and moved to New York City.
For the next few years, I focused all of my time and energy on songwriting and developing a solid singing style, drawing inspiration from a variety music artists and bands.
I worked on my first record ‘This Is Truth’ for a few years when I was living in NYC and Miami. This record started my career. It represented my past, accepting myself for who I am, facing my fears, hardships and the times that I felt disconnected and alone. It was a glimpse of where I was heading musically and creatively. Completing the record wasn’t an easy thing, as I lost a lot through the process of making it, but it was the most significant piece of work and a major healing process. I completed the last song for the record ‘This Is My Truth’ in L.A.
‘This Is My Truth’, the single, was the first song that I ever wrote completely on my own. It represented taking my power back as a woman, taking ownership of my career, my talent, my life and knowing that no matter who I work with, or whoever comes into my life, that, my talent and my visions are mine, given to me by God for a reason. It was like things came full circle.
The first single I released was ‘Breaking Down The Walls’, a powerful and inspiring rock song with a message of hope. It was mixed by the Three-time Grammy Award-winning producer/engineer, Tom Lord-Alge (U2, Peter Gabriel, Sarah McLachlan, Dave Matthews, Oasis) and it was mastered by Ted Jensen of Sterling Sound Studios in NYC, also a Grammy Award-winner, who has been producing for major labels, mastering, engineering, and mixing hundreds of albums for major pop and rock music artists (The Rolling Stones, Billy Joel, Madonna, Eric Clapton, Muse.)
I was creating music that was on the same level of the signed bands. People couldn’t deny my talent, my music, hard work and the way I presented myself visually and they started paying attention to my music and the message behind it. I wasn’t afraid to be raw and vulnerable and have my voice heard. I was relatable and grounded and people felt like I’m expressing what they are going through.
In 2014 I released ‘Beautiful Liar’ which features some of my most ambitious and textured work. It’s very diverse. From emotionally charged ballads like ‘Set It On Fire’ to up-tempo rockers like ‘Alone With You’. I took a big step forward in both songwriting and production. I wrote the lyrics and melodies for all the songs on that EP and co-produced it. It was an empowering experience and allowed me to overcome my insecurities by once again shading more layers of my old self, my past, pain and heartbreaks and realizing what I wanted to create in my life.
I’m currently working on a new album. Eight songs are completed. I released the first single called ‘Head Over Heels’. I’m testing the water first with that song. It talks about how, sometimes in life, we give up on love, because we get hurt so many times, that we become numb to it and forget how it feels to be in that vibration, to be in love head over heels with someone, until you finally meet that special person who changes all that and brings you back to life.
I’m also working on a peace documentary/music project called ‘Broken Wings’. The idea started from the song that I wrote called ‘Broken Wings’. I wrote the song during the last war in Israel two years ago. I wanted to inspire a brighter future for both Israeli and Palestinian people to break down the walls of hate through the universal language of music that connects hearts and opens dialogue.
How would you describe your music?
SIMA: I describe my music as pop/rock with a mix of electronic influences. Piano and synths, live drums and sometime electronic drums, bass, driving rock guitars, intense and powerful vocals coupled with poignant and honest lyrics. As well, on my new music, I’m exploring some of my Middle Eastern roots with instruments like the oud and I’m singing in Hebrew for the first time in years.
What are you influences/Musical Heroes ?
SIMA: My influences are very eclectic. I listen to a lot of different type of music. One of my biggest influences growing up was Bjork. When I heard her music and saw her music videos, I was blown away. She was so ahead of her time, so unique, creative, expressive and authentic and I loved her raw and intense voice. She was singing from her soul and writing about deep stuff, she was wild and rare. I used to listen to her for hours and I bought every record she released. I wanted to master the way she was screaming and letting herself go so freely. She wasn’t playing on the safe side of the music industry. She was herself and I appreciate that. That’s something I always wanted to accomplish with my music. I wanted to create honest and unique sound that you can’t really place in a box. Stevie Nicks is also a big influence, Dolores O’Riordan from The Cranberries RIP was another major influence, Shirley Manson from Garbage, Alanis Morissette, Cyndi Lauper, Madonna, Janis Joplin, Pat Benatar, Mazzy Star and bands like The Cure, Massive attack, A Perfect Circle, Metallica, Portishead, Linkin Park. I listen to Radiohead, The Doors, Pink Floyd, Depeche Mode, New Order, Led Zeppelin, Guns N’ Roses, Roxette. I’m also a big fan of Nick Cave’s old stuff, Nine Inch Nails, Jack White, Judas Priest and the list goes on and on.
But, quite honestly at this point in my life and my career, my influences mainly come from my own soul, life experience, my past, upbringing, heartbreaks, relationships, love and my curiosity for life. I never really listen to a band and say that I want to sound like them.
What record are you currently listening to?
SIMA: I’m currently listening to a lot of different stuff like Jude Bird, Childish Gambino, Anderson Paak, The 1975, The War On Drugs, Drake new album scorpion, Kandrix Lamar/Humble, 21 Pilots new album Trench, Duke Dumont, blasé boys club; I love the song Ocean Drive it makes me want to dance☺
What are your favourite songs to perform live?
SIMA: My favourite songs to play live ‘This Is My Truth’ and ‘Suffering Is My Addiction’ from my EP ‘This is My Truth’. They are both so rocking and fun to play live.
What would be your dream tour to be a part of?
SIMA: I always wanted to do a song with Linkin Park and tour with them. I even had a picture of the band on my vision board. But, now Chester is gone, R.I.P, my dream is crushed. But, touring with Stone Sour would be amazing. I love Corey Taylor’s voice and I would love to collaborate with him one day. A Perfect Circle, Metallica, Foo Fighters, Bjork, U2, Radiohead, Muse, 21 Pilots. I would love to go back home and play in Israel. It would be a dream come true.
What is the funniest/weirdest experience you have had on tour?
SIMA: Boob exposure on stage. I sang a whole song without noticing, until I saw someone at the front row pointing at my boob. That was embarrassing and metal at the same time lol.
What are you current thoughts on the music industry?
SIMA: It’s a very interesting time in the music industry. Things changed with technology moving so fast and gave artists a lot more freedom to own their power, talent and gain more control over their career and become more creative in the way that they approach their music and their fans. Today, you can reach your fans directly and share your music with the world on social media and other music websites and services without being signed to a record label.
I also think that streaming services made it impossible for artists to make money solely on music and artists now focusing on creating one on one and direct relationship and connection to their fan-base.
Artists today do a lot more work and it can definitely be draining at times. When it comes to labels, managers and bookings agents they mainly are looking at social media numbers, streaming numbers and they want to step in when you don’t really need them anymore, so you have to learn adapt to the current stage of the music industry and figure out ways to make it work for you and do as much as you can on your own and build your brand and fan-base and surround yourself with people who believe in you and be there to support your dreams and visions. I think that artists this day and age have the ability and freedom to explore their uniqueness and creativity without feeling the pressure of fitting the mold, sounding like something that is already ‘successful’.
What advice would you give to someone starting their own band?
SIMA: My advice to aspiring artists is to trust the process, themselves, and their talent. Focus on their unique talent and individuality so they can stay strong and grounded. Have self-love and self worth. Find people who can guide them and mentor them and surround themselves with people who truly love and care about their well -being and their success. Learn the music business but don’t forget that you are an artist and need to be creating, feeling, living, expressing, and experiencing life. Don’t try to fit the mold. Be unique, bold, different, and be YOU. Be happy you’re alive and trust your life and follow your dreams and your heart desires.
What is your future plans?
SIMA: My future plans are to complete and release my new record and take it on the road. Keep growing as an artist and a human being and accomplish all my creative goals. I will release my peace documentary ‘Broken Wings’ and create a positive awareness, change and healing through my music and everything that I do.